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Product Brainstorming 1
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Marcus Taylor: Our latest market survey reports that healthy, on-the-go snacking is up 8% across all market sectors and is expected to propel demand across the next several fiscal years. Our first experiments are going to look at reviving Celery flavored sparkling beverages. It's a beverage that has origins in the 1860s and has a built in recognition with demographics that crave outsider status. We think that we can balance artificial flavors, package design and marketing to convince people that it has healthy benefits. We're working with legal to figure out the limits of what we can claim, but right now we're leaning towards "classic digestive beverage for the new generation" and/or "a green tonic water from America's greatest era".