Forum:The Vault loses Google keyword

Hey, I just noticed when I typed in "The Vault" into Google, this wiki wasn't the top ranked result for the first time in a loooong time. It's vault.com, some employment and education site. Interestingly, when the keyword is simply "Vault", this wiki is STILL in the number one position. I work in advertising so I notice these things, but I've also always loved Fallout and want to see this site flourish. Search engine optimization... —Preceding unsigned comment added by 67.251.181.173 (talk • contribs). Please sign your posts with ~ !
 * Well, it's the exact opposite for me; the wiki is top result for "The Vault", and that other site is top result for "vault". -- Porter21 (talk) 22:14, June 4, 2010 (UTC)
 * Google searches are highly personalized these days. Ausir(talk) 22:18, June 4, 2010 (UTC)
 * Ausir's right in that Google will determine your results based on region, common searches and some other parameters, but I don't think that's what's happening here. As a for instance, I come to this wiki 2 or 3 times a day, so every time I type in "vault", regardless if there is a "the" in front of it, Google should list this wiki as the top result because it knows this is where I'm going. What I think has happened instead is that that other company has started advertising with Google, had an SEO plan to get top ranked for "vault" and probably spent a bunch of money to do it. Now, I know that for the most part this site is not-for-profit, but you guys do have ads up on the wiki, so you must be generating at least some revenue for hosting and stuff, and whatever gains you were getting is probably going to suffer over the next few months because of that other website taking up your organic traffic. I don't know if you're concerned enough to try to optimize, but I imagine your click-through and bounce rates are low but the average time-on-site for a visitor is high, which means the best strategy would be to implement your target keyword "vault" into more pages. Even if it's just a call to action at the bottom that says something silly like "We at the vault would like to thank you for visiting, please be sure to check out our affiliates" or something. I don't know, do you guys use Google Analytics? —Preceding unsigned comment added by Cunningandvalor (talk • contribs). Please sign your posts with ~ !
 * Well, the local community doesn't gain any income from the ads; they are put there by Wikia, our host. Most of our SEO is directed towards the keywords "Fallout" and "Fallout wiki", which is more vital for us than the actual sitename. -- Porter21 (talk) 08:38, June 6, 2010 (UTC)
 * Ah, I gotchya. Cunningandvalor 01:01, June 7, 2010 (UTC)!