Horace Applebaum

Horace Applebaum was the frustrated proprietor of the Zion General Store in 2057.

Background
Horace Applebaum wrote to his shipping company about the—three weeks late—shipment of De-Luxe Mountain Man All-In-One Survival Kits that the store was out of. Despite the E-Mail to Mandy (presumably the receptionist), the survival kits weren't delivered. Instead, one month later, receiving crates of Dinky the Dinosaur(TM) Officially-Licensed Dino-Action Dolls. Having no other alternative he filed off the trademarking so he could turn them around as kiddie souvenirs and make a few bucks, taking a major loss in capital. Especially since the store was still selling those toys two decades later. It's safe to assume that he ceased using that company for his products.

Appearances
Horace Applebaum is mentioned only in the Fallout: New Vegas add-on Honest Hearts.